Pricing raffle tickets

Many factors go into properly pricing raffle tickets. Here are a few things to think about before pricing your raffle tickets:

1.What is the value of the prize?

2. What price range are your potential donors willing to donate?

3.Will the ticket price allow you to reach your goal?

Let’s look at an example: The ABC School wants to raise $50,000. The ABC School has 500 families and anticipates selling ticket packages to 1,500 different donors. A simple math equation will tell you if everyone of the 1,500 donors buys only 1 ticket, you will need to charge $33 a ticket ($50,000/1,500=$33). Depending on the prize you may feel $33 is too steep for your donors. So lets take a look as a simple resolution; volume packages.

It is always beneficial to offer volume packages. Most donors when viewing a fundraising page with 5 different raffle packages tend to purchase the second or middle package. If the ABC School were to charge $20 for 1 ticket, 3 for $50, 6 for $80, 10 for $100 20 for $150 they can still easily reach their goal because many donors will elect to increase their donation above the bottom option.

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